Sanderson Media

Easy to generate positive publicity

Friday, July 27, 2007

Every company is worth a good news story. Several in fact, but the only problem is finding the right people to show you why you are worth it, and then deliver the results about which most companies dream.

So instead of Sanderson Media waffling on with self praise, and telling you how we were nominated for Journalism’s Walkley award, can we just show you the sort of profile we give our clients.

Sanderson Media prides itself that it can find the angle to get any news about any of its clients into most media outlets.

Science and water reclamation clients get the same sparkling results enjoyed by our construction and mining customers

Our photography and communication work is creative and appealing, which is why editors use our news and rarely ask you to pay for an advertisement.

Also we have calculated how much this news is potentially worth to your company. (Read on to see the figures)

Lets assume that keeping the marketplace informed gets you at least one major contract; and lets suppose this publicity does wonders for your image and gets people talking about you?
Putting Sanderson Media to work could quickly become a wise business decision.

Sanderson Media gets an amazing amount of publicity for its clients and normally you can’t buy goodwill like this for the love of any amount of money. Remember, in the wider community perception is 98% of reality and people don’t care about he other 2% you meant to tell them.

News about the people in your company is what makes you look good and Sanderson Media never misses them.

Your business plan needs to run parallel to a communication plan.

Ask yourself this question: Can my current publicist get my company into an inflight magazine, solely based on the value of our staff and efficiency and culture of our business?

Would you like travellers in business class to read about your company at 30,000 feet?

No media outlet anywhere in Australia, Asia or the world, is out of our reach.

Media networking and relationships with editors is crucial and Sanderson Media gets the best results because it is strong in this area.

Sanderson Media news gives solid industry exposure to well-run companies that quickly gain respect.

Australian trade magazines are constantly seeking positive news with good photography from achievers within their industries.

This construction client received three pages in a national industry magazine. Can you imagine your company getting that sort of treatment? (only one page is shown here)

No small newspaper is forgotten by Sanderson Media.

Everybody’s news is important.

This is where we put a monetary value on how much our publicity can be worth to your company.

These figures were achieved in nine months, working for a science and research group in Brisbane:

60 science stories, including pictures, were written or readapted for 39
newspapers, industry magazines and specialty publications, Qld and Aust wide, with a combined circulation of 3, 474, 500
Rarely was an advertisement asked for or offered in this combined total of 6, 434 column centimetres
For that amount of words alone, at the government rate of $14 per column centimetre, this publicity was worth *$90, 076*

At the commercial rate of $1 000 for a third of a page of feature material, (written, and edited copy rather than advertorial), this much publicity would cost $247, 500.
The media perception (trickle effect) created with stakeholders and the public, known as goodwill, can not be put into monetary terms.

If you like what you are reading, contact us to find out how your company or product can make the news, for the right reasons.

Visit the Sanderson Media Website:
www.sanderson-media.com
Sanderson Media ph 07 34275900 Mobile 0402 153 401 john@sanderson-media.com
If you are reading this link then you are probably there already.
Phone and ask for John.

(Sanderson Media's breezy writing style and great images can get your message out to the world) contact john@sanderson-media.com

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